While all forms of marketing continues to evolve (think video marketing and interactive ads), it’s still the written word that wins when it comes to online and content marketing. Humans are naturally curious, so when your potential customers are considering a new product or service, they like to read up as much as they can.
Whether it is consumer reviews, a product description or an engaging blog, content is still king when it comes to winning the hearts and minds of your target audience. But before you head off to write the “perfect” blog or article, let’s take a look at the specific ways that words can sell. And – let’s also look at some words you should avoid.
1. Don’t Use Boring Or Lazy Words
Why use ‘good’ when you can use ‘fantastic’, ‘spectacular’ or ‘amazing’? Why use ‘bad’ when you have ‘terrible’, ‘awful’ or ‘stale’ at your disposal?
2. Keep That Thesaurus Close By
Of course, thinking of alternate words can be difficult and this is where your trusty thesaurus will come into its own. Use it wisely and remember that not all synonyms are easily interchangeable.
3. Avoid Generic Words Where You Can
Generic words are fine and often you can’t avoid using them, but try to season your copy with specific words too – bring your descriptions to life. You could say ‘the dog was cute’, but you could also say ‘the dog was lively and playful’.
4. Use Positive Words
Let’s say you are selling a treatment for acne. The term ‘zits’ is quite negative, but ‘problem skin’ gives a much more positive image.
5. Strong Nouns Sell So Use Them!
An adjective/noun pairing can often be turned into a stronger noun for extra impact. For example, saying ‘palace’, ‘mansion’ or ‘villa’ could help you to sell that ‘big house’ a lot quicker.
6. Use Those Adjectives Wisely
Describing something accurately is important, but you don’t need to go over the top with those adjectives! Instead of describing a cold, icy, winter’s day, you could choose a more visually appealing description such as a frosty day.
7. Avoid Meaningless Adverbs
Adverbs are often used as meaningless fluff or filler for content. Words such as ‘actually’, ‘really’ and ‘just’ should be used sparingly and only in places where they add real impact.
8. Use Wonderfully Scrumptious Metaphors
When you want to inject a little magic and wonder into your content marketing, imaginative metaphors can work so well. For example, instead of using ‘quick’, use ‘lightning fast’ for added impact.
9. Get The Balance Right
Of course, overdosing on too many metaphors, adjectives or strong nouns can turn the volume up on your copy to deafening levels – that is your message will be totally lost on your target audience. Getting the balance right is important; try to say what you mean with as few words as possible, but make those words count.
10. And Finally, The Words You Should Avoid
As well as the words you should use, there are also the words you should avoid when perfecting your content marketing to make it interesting and shareable.
Get the most from your content strategy. Join us at the Dallas Search Engine Academy. Attend one of our SEO workshops or call us at 214-550-4310 to schedule a complimentary 20-minute introductory phone meeting.