See You Later, Keyword Planner
Many marketers and business owners have used the Google Adwords Keyword Planner tool to get estimates on keyword traffic in the past. In recent years, Google has been slowly taking keyword data away from SEOs. They made adjustments to available data in 2013 and more recently in 2016, by removing Google Adwords keyword planner keyword traffic for low-spenders on Adwords.
SEMrush has guidelines for marketers on how to succeed with an SEO strategy, despite not having the keyword data. By determining the share of voice that your brand has, you can find ways to enhance your content to capture more traffic with related keywords. Other tips include the following:
- using topics, not keywords for writing content
- getting the right kind of organic traffic (qualified leads)
- using Conversions instead of sales (measuring additional site conversions, like newsletter sign-up, phone calls, etc.)
Holiday Optimization Tips
Not sure how to optimize your website for the 2016 holidays? Casey Markee of Search Engine News has a ton of ways for you to enhance your site’s visibility online.
If you have 2015 Product pages, don’t forget to 301 redirect them. Redirecting these pages to more current product pages will help your customers find what they’re looking for. You can also review Google’s best practices for out-of-stock merchandise.
You can find many more tips at Search Engine News.
Holiday Marketing Ideas
Stumped on how to promote your business during the upcoming holidays? With all of the online “noise” out there, here are some ways you can grab your customer’s attention.
By offering early bird (pre-holiday) specials, a gift guide, an extra gift card with a gift card purchase or free shipping, you can engage your customers and make them more likely to spend their dollars with you. You could also sponsor a fun photo contest on social media with your customers.
The sky’s the limit, as far as promotions go. It can also be helpful to observe what your competition has successfully done. Their ideas might help you learn what customers are looking for.