One of our former students– Knight Janitorial Services, Inc. – had a website that just wasn’t performing well in search. The content was mostly in image-format, the navigation was a bit confusing, and it was hard for Google and other search engines to index their site. Knight Janitorial provides exceptional services and gets amazing customer reviews, but their outdated and under-optimized site was really struggling to give them the exposure they needed to pull in more clients and engage their existing audience.
After taking the class, Knight became a client for our SEO coaching services.
Next we created an all-new, fast, efficient, fully optimized WordPress site with a brand new look and an SEO friendly structure – and do you know what happened?
Their organic search traffic tripled.
Let me say that one more time. Just by making the basic tweaks to a new WordPress site (even before adding content), Knight saw 3x the amount of organic search traffic as compared to their old site.
In short, this stuff works! Sure, it takes time – you can bet we didn’t churn out a brand new site and show them how to add fresh content over night – but SEO can make a tremendous impact when integrated correctly and consistently into your website.
We’ve talked about the importance of optimizing your website before on this blog (especially in the wake of so many major Google updates) but it’s always refreshing to see this advice make a big difference a real life situation!
However, if you are also struggling to rank well in search, that does not mean you need to immediately hit the restart button. We worked with Knight Janitorial for some time before we decided to overhaul their site.
Your first step is to conduct an SEO audit see how well it’s actually performing in Google’s eyes. This is a simple but essential activity that you absolutely need to take, and it’s one that we can help you with!
If you want to see increased traffic like Knight Janitorial, don’t hesitate to contact us. We are here to help you achieve SEO success.