You’ve probably been told many a lie about how SEO doesn’t matter until after the site launches, or that your developer can take care of SEO in one fell swoop.
It bears mentioning that not only are these statements untrue, but they could be detrimental to your SEO. Below, we’ll talk about a few of our real-life examples of common developer/designer SEO mistakes, and how to collaborate in your best interest.
Pretty Design, Very Little Text
Even the most gorgeous websites in the world need enough information on each page to tell our beloved search engines what it’s all about. We aren’t talking about novels, but rather leaving enough room for all the necessary elements within the design.
In fact, great design and fantastic SEO can co-exist!
SEO Excluded from Redesign Discussions
Many clients make the mistake of considering SEO and developers as separate entities that have nothing to do with each other. Often, conversations will take place separately, and without the collaboration of both parties, one or both are bound to suffer.
Developer Claims to Champion SEO
Us marketers are a well-meaning bunch, and when a developer is working on a site, he or she intends to do it the right way. The catch is that there are so many intricacies to SEO that go beyond initial site development.
We aren’t insisting that developers can’t do SEO as well, but simply that it’s important to take an integrated approach and hire both an SEO consultant and developer who collaborate well.
It’s important to take an integrated approach and hire both an SEO Consultant and a developer who collaborate well.
SEO Brought In Post Site Launch
Want to save money? Want to get results sooner? Want to make the world a better place? Be sure to bring in SEO before your site launch.
A good SEO consultant can set the foundation for a well-oiled machine and optimize your site for its best performance, instead of spending time fixing mistakes post launch.
It’s all about collaboration. The sooner SEO comes into the conversation, the better for your sanity and pocket book!
How do you keep SEO in the loop? Tell us in the comments.