After talking with hundreds of marketing practitioners, all the way from solo entrepreneurs to Vice Presidents of Marketing, this question often comes up – does Google offer SEO Certification? While you can get Google-certified in Analytics and AdWords, the same is not true for Search Engine Optimization. Google doesn’t offer a certificate in SEO because their algorithm is always changing, and it’s also a trade secret.
But that doesn’t mean you are out of luck! The Search Engine Academy has a recognized SEO Certification – whether you take our 2, 3 or 5 Day Classes, or even when you attend one of our private classes. But how does it work?
First of all, the Search Engine Academy has been around for 11 years now, and our founder John Alexander has been teaching SEO since 1998. That’s almost 20 years of SEO training experience as our foundation. And now, our current team of SEO trainers has over 150 years of experience. No other organization offers that level of expertise.
Secondly, because we have partnered with a variety of agencies and educational institutions worldwide, the Search Engine Academy certification has become widely recognized and respected. When our students include that information on their resume, it really means something. It shows a true dedication to the discipline of digital marketing. They didn’t just watch a video or attend a one hour seminar, they took the time to sit in a classroom for many hours and learn the latest SEO techniques.
Is it just an SEO certification? What about other types of digital marketing? It doesn’t take long when I am giving a presentation or just chatting about our business that I bring up the point that it’s absolutely not just about SEO anymore. It’s about doing a variety of activities on and off your website to:
- Gain the attention of the search engines
- Advertise your business
- Connect with your customers, and
- Create a lead generation funnel.
That’s why we cover SEO, Google AdWords, Google Analytics, Google Search Console (Webmaster Tools) and much more in our 5 day Master Class.
We’d love to see you in our next scheduled SEO and digital marketing class. If you aren’t ready to take the plunge yet – watch our short commercial for more information, or give us a call at 214-550-4310.