Moving your site? Check out my new SEMrush article & webinar.
Updating your website never easy, especially considering Google updates such as “mobilegeddon,” but it is a necessary investment of time and money for any business that wants to thrive in the SERPs (search engine results pages).
That is why I’ve teamed up once again with the SEMrush Blog to bring you the best practices and real-world experience I’ve learned over the years about website migration, and to give you actionable steps to take before, during, and after you update your site.
Specifically, you will learn about:
- Crawling your own site just like Google does.
- Re-evaluating your website’s current technology.
- Tracking and mapping all changes to your site.
- Checking your internal and external links.
- Redirecting all links with 301s
- Auditing your site before and after an update.
These steps are important follow because they will not only help preserve your site’s SEO, but it could even improve your ranking in the SERPs.
Some of this might sound like common sense, while other items on the list might sound completely foreign to you. Either way it’s okay, as long as you stay organized throughout the updating process.
If you’re still not sure about what to do, or if you’d like a more hands-on tutorial, sign up for my SEMrush webinar, “Things Organized Neatly: How to Preserve Your Site’s Rankings After a Move,” on May 13th at 12pm ET.
During this webinar, you will learn strategies for how you should organize your site before a big move, insights into how to create a site architecture that will maximize your SEO, and how to preserve your current ranks after moving your site.
Have any other questions? Shoot me an email at email@example.com.