Have you ever logged into Facebook and said – Wow – they changed something again!
Well that has happened now for a great new feature for businesses called “Promoted Posts”. Now you can actually pay to have your page’s posts show up in the newsfeed of people who like your page. The more likes you have the more options you have for pricing. And in addition – Facebook is adding analytics information that shows the percentage of your fans who saw your post.
Now that Facebook is a publicly traded company – it’s no wonder they need to show more return on investment for their marketing products such as Facebook Pages and Facebook Ads. With Promoted Posts – Facebook continues to give businesses owners and non-profits more great ways to reach their target audience.
Here are some more great articles on the subject…