Finding Content Ideas for Content Creation in Search Results
Not only does Google provide us with answers to our most-asked questions. They’ve now gone a step further and shown us what “People also ask”.
Let’s say that you just ran out of your favorite ingredient, vanilla bean paste, to make your favorite recipe, chocolate chip cookies. You pick up your mobile phone and try to figure out who sells vanilla bean paste.
After doing a quick search, you might find the “People also ask” box:
The beauty of the “People also ask” box is that it can be useful for content marketers. Watching these boxes when searching for your keywords is a great way to see what else people are searching for. Savvy marketers can use these Google-provided resources to expand their content marketing ideas.
Need ideas on how to find content to update your blog? We can help your business with content questions or help you optimize your online presence.
Nailing Google Answer Boxes
Have you done a google search for a question and noticed the answer is right up on top of the search results?
It’s significant when Google chooses your answer or recipe to appear at the top of search results, as it gets your content in front of more eyeballs. Google recently informed us that nearly 60 percent of searches are from mobile devices. So many mobile searches occur with limited attention spans and limited time, it’s no wonder that Google came up with Answer Boxes. We want our questions answered quickly and easily. Google has made it even easier with the Answer Boxes.
For information on how to get found in Google’s answer boxes, check out this article.
Think your site can answer a commonly asked question? Want your answer to be at the top of Google searches? We guide our clients on how to improve their SEO and visibility online. Let us know how we can help your business today!
Making Emotional Connections
Have you ever seen an image that really moved you? There is a scientific explanation behind impactful images and how they’re used to strengthen emotional connections with brands.
Harvard Business Review detailed some high-impact emotional motivators that tend to influence consumers. They include feeling secure, a sense of belonging, social awareness, and being an individual.
See how Toms has utilized both a sense of belonging and social awareness in their Instagram image. We are one indicates a community of people, and they’re nodding to corporate citizenship with mentions of Louisiana and disaster relief.
Emotional connections are powerful. Emotionally engaged customers are more likely to be long-term customers, tend to spend more and are more likely to make multiple purchases. When people are emotionally connected to a brand, they’re also more likely to tell others about it.
Wondering how to make an impact with current or potential customers? We’re here to help. Reach out to us for ideas on how to improve the connection with your clients.