Learn What Moves Your Customers with Email Marketing
Many marketers and businesses utilize Google Analytics tools to test open and click-through rates on marketing emails. What you might not have thought about is how to take that insight a bit further.
Studying catchy subject lines can bring more eyeballs to your emails, and in return, more traffic to your site. Finding out what’s relevant to your customers (through email subject lines and click through rates) can be beneficial to your entire team. Trying out different wording for your top keywords can help you find what resonates with your customers (i.e. SEO training vs. digital marketing training). You can talk to your sales team for ideas or share with them key insights that you’ve uncovered.
Not sure how to get the most benefit from email marketing? We can help grow your email list, and in turn your business. Let us know how we can help.
Start Your Content Off Right – with a Compelling First Sentence!
Have you ever started a book that starts off a bit “slow”? Or continued watching a movie after not enjoying the first few minutes of it? The first sentence of your content is critical to whether or not people will continue reading it.
Similar to your email subject line, the headline of your content is what grabs a reader’s attention. Your first sentence is what makes them continue to read your article or blog post. There are a number of ways to get people to pay attention. Think of your favorite stories or articles and what drew you in. By making your first sentence irresistible, you can get better engagement from your readers.
Have a compelling idea for a blog post for your business? At MEK Digital Marketing, our team has years of marketing experience and can help you enthrall your customers with your content.
Facebook Advertising Hints
We write about advertising on Facebook a lot. It can be an inexpensive way to expand your reach and attract potential clients.
Facebook ads offer tons of opportunities for you to reach out to new audiences, have more people read your content or simply build your brand. If you ever scroll down your newsfeed and find the sponsored ads, it can be interesting to see what companies “think” you’d like, based on your demographics.
Scrolling through Facebook to write this post, we found videos for Visa, Dollar Shave Club, Stitch Fix, Facebook Careers, and an ad for Little Passports. Use Facebook’s advertising tool to help your business grow, with a limited budget and commitment. Don’t forget that Facebook is mostly used on mobile phones, so start exploring mobile ads first.
Want to expand your client base, on a limited budget? Ask us about our Facebook ad experience. We help clients get found online, whether through search or social.