Google Bug Reported by Bill Hartzer
Bill Hartzer recently reported that some Google searches have begun displaying an incorrect date before the description of sites. Users have been conditioned to see some dates before SERP entries. These dates typically indicate the last time the site was updated.
The issue here is that some of the dates automatically shown by Google are old dates, from 4 years ago. Unfortunately, it seems that this has caused a drop in rankings for some sites. When searchers see a date from 2012 coming up in their search results, they will likely go to the next result. Users aren’t likely to visit sites that haven’t been updated in the past few years.
Upon further inspection, Bill realized that the incorrect date displayed in Google SERPs actually reflected the date when a YouTube video on that page had been uploaded to YouTube. Hopefully Google will fix this bug before websites end up losing too much traffic.
Mastering Facebook Video
If you’ve spent any time on Facebook, you might have noticed the videos that show up in your newsfeed. You’ve probably been bombarded by some very short videos that silently (yes!) begin playing when you scroll down in the Facebook app.
One of the winners in Facebook Video domination is Buzzfeed’s Tasty. They’ve developed short recipe videos that quickly and efficiently show how meals are prepared. People are drawn to these videos because they show delicious food being made.
Buzzsumo has analyzed Tasty’s videos to see what makes them so attractive and successful. The most successful Tasty videos are aspirational, DIY, simple, short and voice-less.
Yelp Tips & Tricks
If you own a restaurant or business, you might have received a customer review on Yelp. It might have been positive or negative. For restaurant owners, Yelp and their reviews can mean the difference between people trying your restaurant or going next door. For many business owners, Yelp can be one of the major determining factors of your success.
Yelp has a few quirks that can cause issues for business owners. Yelp only allows half-star and full ratings (4, 4.5 and 5 stars), while Google Reviews allow a sliding scale (4.3, 4.4, etc.) When a business has a rating of 4 with Yelp, they don’t necessarily know if it’s a good or bad thing. Yelp has a calculator that lets clients know what ratings they need in order to improve their overall rating.
Yelp has some strict guidelines for user reviews on their site. Businesses can use these strict guidelines, especially when negative reviews are left for their business, to flag reviews that don’t meet their terms of service. This, in turn, can help increase that business’ ratings on Yelp.
For more details on how to #win with Yelp, check out Search Engine Land’s article.