Google Going to Mobile-First Indexing
Mobile-first is the direction our world is headed. More people do searches on their mobile devices than on desktop computers. As a tech company, Google is trying to get their search engine in line with this new(ish) development.
If your website is responsive (can be viewed on both desktop and mobile), then according to Google, you shouldn’t have any issues. However, you might want to audit your sites if you have a separate mobile site, such as an “m dot” (m.searchengineacademytexas.com instead of searchengineacademytexas.com).
Jennifer Slegg, of TheSEMPost, has an excellent write-up of the ins and outs of Google’s Mobile-First Index Change.
Not sure what this means? The MEK Digital Marketing Team can help get your site Google-friendly in no time. Let us know how we can help your company succeed.
How Can Small Businesses/Websites Compete with Big Players in SEO?
It can be tricky to be a smaller business or website. You’re competing against all of the big brands and sites for eyeballs in search results, especially when it seems like they have a wider reach than you do. Here’s how you can get attention for your brand, and get more site visitors through SEO…
Since you’re smaller, your content or marketing team is probably more flexible than the big boys. If you find a “diamond-in-the-rough” piece of content that generates way more traffic than any other, try to find out why. Analytics tools can help you try to find out what’s bringing so many visitors to your piece of content. Use these lessons/examples in future brainstorming sessions, so that you can continue to write content that’s attractive to your audience. Rand Fishkin, of Moz, shows you how to up your SEO game, even if you’re a little guy.
Heard of Athleisure? You Might be Wearing it…
Remember when you first heard people talk about wearing yoga pants, even though they had zero intention of ever doing a downward dog on a yoga mat? That might have been at the beginning of the rise of athletic-leisure wear, or athleisure. Retailers and marketers have taken note of consumer demands for stretchy, more comfortable clothing that can be worn not only to the gym, but on to lunch.
One place where athleisure has a big impact is on social media, particularly on Instagram. Instagram helps these brands establish their lifestyle look for their fashionably-athletic look.