Within hours of the announcement on the Google Webmaster Central Blog, my SEO and digital marketing friends were weighing in. They’ve been talking about the new Google Penguin Update 4.0, one of the most significant updates in several years.
Beyond all the industry buzz, what does it mean for business owners?
This much is clear – if you’ve been waiting for Google to remove a link penalty from your site, it’s been a long time coming. Over 2 years!
Watch your rankings, your web traffic, and most importantly your Google Search Console results to see any upticks in traffic.
A great place to start is the Search Traffic > Search Analytics report. Look for increased impressions and also improved positions in this report. If you’re not sure how to do this, we’re glad to help with custom training and consulting.
Don’t stay in the dark or use old information when making critical decisions for your next SEO strategy. If you or your team have more questions call us at 214-550-4310 or email us! Get a quick overview on Google Penguin, link building, link penalties, and more – tailored to your team’s specific needs.
Google Penguin 4.0 – Article Roundup
I’ll admit, what makes an announcement like this fun for people like me is to read all my friends’ input on their thoughts about the update.
So here’s a quick round-up of some of my favorite articles and comments regarding Google Penguin 4.0.
- Rachel Morgan wrote a great piece on the Advice Interactive Group blog with some really insightful predictions. Now that Penguin is real-time don’t forget you can get penalties just as much as rewards. Get rid of the spammy links on your site, and disavow them in Google Search Console!
- Dr. Pete Myers, Marketing Scientist for Moz (and who I recently met in person at MozCon 2016) reminded us that Google Penguin 4.0 is not the only thing that’s been going on in the algorithm. He stated that September 2016 has been the most volatile month for SERPs since April of 2012.
- After clarifying with Google, Search Engine Land’s Barry Schwartz
poses that sections of a site may be affected, as well as individual pages.
- One of my favorite comments was from Tony Wright. He wisely joked that if anyone tells you they are an “expert” on Penguin 4.0, you should ignore them immediately – we are all learning this folks!
This latest update to Google Penguin is exciting, and can be a little scary! That’s why you need expert training and advice, and we love to help companies dealing with complicated SEO and digital marketing challenges.