As we finish up our latest week of our Master class in SEO, AdWords, and Google Analytics, I’m reminded of an important question. Many people may not see that an SEO trainer is a perfect person for their next digital marketing initiative. Do we have hands on experience doing SEO and SEM? You bet! In fact, we meet hundreds of companies who are dealing with challenges of marketing online. And we are uniquely qualified to advise and perform hands‑on work in these situations.
Here are a couple of examples as a take away:
Clients with large e-commerce installations. From Fortune 500 to small business, I’ve worked with companies facing the incredibly daunting task of marketing their products online. With a technical background of working in the computer industry, we have a unique perspective. We understand how website code is constructed (regardless of the format). Many companies are great at putting together an e-commerce website that works. However, it turns out that there are a whole host of considerations that can make it perform poorly in the search engines. One recent example is a company who has created over 300 e-commerce website for their clients but doesn’t properly use Google Analytics. As a result, their clients are unable to track sales on their websites. The customers are starting to demand changes to their service or they will switch to a new vendor. They called me in as a special consultant to help resolve these issues.
Content and Blog Optimization for 2017 (not 2002). Another client has a very vibrant blog, but they were not formatting the language to work best with the new updates to Google. Since they changed to better align with the Hummingbird and RankBrain algorithms, they have seen a 65% increase in traffic. Now their twice weekly blogs are more focused on their target market (which is B2B), and they are collecting more qualified leads. We learned this because of our tighter integration with their marketing automation system.
These are just two of hundreds of examples of companies we have done consulting as well as hands-on work for, whether it is content editing, back end coding, Google Analytics integration, even Google AdWords setup.
So don’t disregard the trainers, we have real world experience that we are pleased to share with your digital marketing team. Call us today at 214.550.4310.