Whether you’re a small agency with a handful of clients, or a large firm meeting the marketing needs for dozens of companies, we know that it can be a challenge to achieve results that are satisfying to both you and your clients. You’ve heard about SEO and digital marketing techniques, but don’t know the next step. Thankfully, you’re not alone! Our case study shows how to improve your agency’s digital marketing with SEO training. It resonates with many agencies we talk to in the exact same situation – such as Carmen Wisenbaker.
Carmen is the owner and creative director of Penworth Marketing, and through her agency she has helped thousands of small business owners efficiently implement and execute online marketing campaigns. Overall, she’s been in the industry for just over 35 years (with the last 15 spent as a full-blown PR firm), but one area of digital marketing she knew she was struggling with was SEO. “I knew my audience was becoming more active online, and that I needed to focus more of my attention on improving my website.”
In order to learn more about SEO, she did what many marketers have done – she started taking online courses from Google. However, after taking these (and other) online classes, she felt she still didn’t fully understand how to help her clients benefit from SEO. She was only getting bits and pieces of information from here and there, and there was no process to follow – she didn’t even know how to go into a client’s website to know what kind of SEO had or hadn’t been done – until she attended our SEO training workshop.
Our training, taught by digital marketing expert Beth Kahlich, is designed to give agencies – big and small – the knowledge and tools to implement modern, effective SEO strategies. We do this by giving you a thorough, 6-step process to SEO success, which is exactly what Carmen had been looking for.
After attending our training, her processes at work have become faster and are producing better results, thanks to Beth’s ability to personally illustrate how to do SEO the right way. “She took my actual website and my client’s website and showed me exactly what to do. She pinpointed everything, and it was so personalized. Training in-person made a huge difference over doing it online. Seeing it applied is huge. It sticks with you.”
Another big takeaway that many of our students have after training – besides the 6-step process – is the sheer amount of knowledge they gain about digital marketing and the resources available to them.
For instance, John Peterson, president of Develare, a website development firm, took our course to make sure he was up to date on SEO, and to fill in any knowledge gaps. After taking the 5-Day Master Course, he learned “many additional factors on local search, PPC, and general Internet Marketing that I had not considered… This class isn’t run by amateurs or SEO wanna-be’s. It’s run by an Internet Marketing expert.”
Ashley Grant, Digital Media Director at Ranch House Designs, echoed John and Carmen’s sentiments after she and her coworker attended our 2-Day Essentials Course. “We thoroughly enjoyed our two days in the SEO Essentials class, and left feeling confident and more knowledgeable about SEO. We received a lot of one on one instruction from Beth, as she walked us through the 6-steps of SEO and provided us with an SEO game plan for our company and clients.”
SEO takes time, money, and diligence, but the methods you learn in our training will truly make a difference in your digital marketing strategy.
“If you want to waste time trying to play your hand at SEO and not get help to do it, you’re going to eat up your time through trial and error – and you don’t need that. You don’t make any money, and that’s too much work to do to just sit there and try techniques that you think might work. It’s better to invest in and learn what does work.” – Carmen Wisenbaker
For more information about our SEO training workshops, click here.