Want to Increase your Site’s Conversions?
If you’re looking to increase your conversions (isn’t everyone?), there are some relatively painless ways you can do this.
SEOs and developers will tell you that your web hosting is critical. Shared hosting tends to be less expensive, but it also means that you’re sharing with other sites. If these sites aren’t reputable, then your SEO could be penalized. By going with a quality hosting company, you’ll likely increase your site’s speed and SEO.
If you use images on your site (which you definitely should), then look into compressing images. Many high resolution images will take a long time to load, especially on mobile devices. The difference between having a fast-loading compressed image and a slow-loading high resolution image could actually cost you a client or a conversion. Even though image compression is an extra step, it could be well worth it for your bottom line.
You could also try using a progress bar or completeness meter on your site. This gives customers the feedback they need while they’re completing something on your site, like creating a profile, downloading something or placing an order.
Google offers a tool to test the load time of your site. They will let you know if your site loads too slow.
If your site loads at a snails-pace or if your images are too large, you might be losing out on conversions and potential clients. Reach out to the digital marketing specialists at MEK Digital Marketing to see how we can help improve your website and conversions.
Grow Your Email List with Facebook
Since Facebook is a huge database, you might want to use it to your advantage. Do you have the requisite “Sign-Up”, “Subscribe to Newsletter” or “Contact Us” call-to-action on your Facebook business page?
You could also try hosting a Facebook Live webinar or offer a free video, and ask for an email address in return. Other business owners have found success by adding their email sign-up link to their pinned post. In order to expand your reach, you can also try using Facebook ads. They can help you gain exposure for a relatively low cost. With Facebook’s specific targeting options, you can find your ideal customer or even find lookalike customers who share similar attributes as your ideal customers.
Basically, the sky is the limit for creative ways to use Facebook. For more ideas, check out MailMunch’s informative blog post.
If you’re not sure how to use Facebook to grow your business, let us know. We’ve helped a number of clients utilize the platform to find new clients and convert.
Using Social Proof to Your Advantage
Social Proof used to just mean those fancy framed newspaper articles hanging in restaurants or what your friends said about a new restaurant. Social proof has gotten a lot more sophisticated. Here’s how you can use it to up your credibility online.
Many of us are familiar with using online reviews when buying a product or booking a vacation. Previous customers leave reviews, which ends up being social proof that many of us use to make our purchasing decisions. Social proof can affect both our online and offline purchasing decisions, which makes it extremely effective.
We’ve also seen reviews quoted on websites, whether received the traditional way or via social media. People tend to trust testimonials that show people’s faces, in the same way that your LinkedIn profile is viewed more often after you add a profile picture.
With the ubiquity of social media, it has become even more important to use your testimonials, or other social proof, to benefit your business. Not sure how to best utilize your social proof? Let us help get your business testimonials in gear, so they can work for your business.