YES If You Do It All Wrong, NO If You Get The Fundamentals Right
In a column by leading Search Engine Land writer, Eric Ward, I saw an interesting statistic —there are almost 5,000 articles that have the words “link building is dead” in their title. What is going on? I had to check it out for myself and sure enough…take a look: http://goo.gl/YatQDI!
While I wonder how many of those articles are truly accurate, what’s more concerning to me is why so many people are even searching for that phrase. Is it because the SEO has been turned on it’s head in the last few years? Or is it because Matt Cutts at Google is finally announcing what is acceptable and what is spammy in Google’s eyes? I think it’s both. So what happens now? Trashy content on the web is overdue for a massive clean up.
Realize that meaningless links, useless directories, keyword-stuffed news releases, and all the other aimless content that marketers spent thousands of dollars trying create have no place in online marketing today. The same companies that charged big money to build a mountain of links are now charging even higher fees to get rid of those links. And marketers have no choice but to pay that kind of money to save themselves from digital oblivion.
Here’s the situation: if your company has focused on creating useful, relevant content all along, you don’t have to worry. You can just keep doing that, and step up your game. On the other hand, if you were one of those organizations that fell for the “buy your thousand links today and get 10 leads for free” commercial, you definitely need a disaster recovery plan.
What does this content marketing ‘plan’ involve? Start creating unique, interesting, informative and useful content tailored to your best customers. Then connect with the audiences who will find it relevant and beneficial asking them to link to it. Request them to share it with others they believe will value it. It works. Your content will actually find its way into some high quality links rather than getting left behind by the search engines.
Want to know how to tackle the next-generation of Link Building for SEO? Join us at the Dallas Search Engine Academy. Attend our SEO Training Classes or call us at 214-550-4310 to schedule a complimentary 20-minute introductory phone meeting.