Google always keeps us on our toes. Just when we think we’ve got it figured out – they change again! For May, 2016 one of the biggest changes – that will impact all digital marketers – is the increase in size of the Title Tag in the SERPs (Search Engine Results Pages).
It seems that recently Google has been playing with the width of SERPs and as a result the length of title tags for both mobile and desktop.
After removing the PPC ads from the right hand side of SERPs, Google has more space to display their results when people are searching.
In desktop views, we’ve seen examples of slight increases in title tag lengths, in addition to seeing more detailed info for local map packs.
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As for mobile, the title tag lengths are also lengthened. This will make it interesting for marketers, as far as designing new mobile sites. Since title tag lengths now appear to be different between desktop and mobile, marketers might have to figure out which is more important to their business, especially their clients. For example, we have a mattress store client whose traffic is mainly (~85%) mobile. For their title tags, it might make more sense to leave their title tags at the 78 character length (instead of optimal 70 characters for desktop), even if it would sacrifice a bit of readability in search results for their desktop searchers.
Here are the guidelines (as of today!)…
Desktop SERPs: Title Tag ≈ 70 characters
Mobile SERPs: Title Tag ≈ 78 characters
Want to learn more? Visit the sites below for further developments in the new look (and length in Title Tags).