Have you seen Nick Stamoulis’ article on determining the legitimacy of links included on your site? He mentioned three points of importance that are major factors for proper search engine optimization. Nick’s key components were relevancy, authority, and context – all of which were viewed as essentials to successful organic link building. As Nick puts it “At the end of the day, the most important question you need to ask yourself about your link profile is; Is this a good link or not?”
In light of the recent changes in Google Webmaster Tools guidelines about links, this article takes on even greater importance.
Google wants their users to have the most positive search experience possible, so they keep coming back. Site owners often try to focus too much on trying to manipulate Google’s search rankings – which of course Google frowns upon. However, if you have natural, real relevant links (as Nick recommends) you’ll get the results you want, the natural results – and natural has it’s benefits.