During our class – sometimes I’ll have a student that has learned in the past that all the links to their site should include their keyword. For example an ABC Insurance Agency in Dallas thinks they want LOTS of links like this insurance agent dallas -> this link would point back to their website (but actually it doesn’t point anywhere for this example). The thing is, this does NOT work at all in the changing world of SEO.
“Conclusion & Takeaways
Plain and simple, over-optimized anchor text can be dangerous. What was once the holy grail of SEO, getting links with your target keywords in the anchor text, is now something that requires careful planning and attention.
My advice is to develop your link profile to not look natural, but to be natural. If your anchor text is ‘over optimized’, you run the risk of being penalized, so make the effort and put in the time to naturalize your links. Try to replace anchor text links with naked URL’s or at the very least more natural anchor text – try to think about these links in the same sense of someone who doesn’t know you, finding your page or post and creating a link organically; most likely it won’t be your target keywords but your name, page/post title, or a more generic link text such as read more, learn more, etc.”
As SEO professionals, we need to be aware of what we are doing with anchor text for links and modify our strategy – or we risk losing traffic to our sites.
Anchor text is an important part of our SEO Workshops offered here in Dallas, Texas so join us for our next class.