Google Penguin Updates are coming soon. If you don’t know what that means for your business – it’s time to find out – TODAY.
I won’t go into a lot of detail here, other than to say that if you have been using shortcuts like building false links to your sites, participating in Private Blog Networks (PBNs), or doing other older link techniques to raise your rankings in Google – you are more in danger than ever. Google updates its search algorithm all the time – just check out this wonderful algorithm update graphic from our friends at Moz.com. What this means is as new “tricks” are found that will raise your ranking in the short term, Google updates their search formula to make those tricks hurt your site, rather than help. Google’s goal is to give the best answer for people searching – and they frown upon shortcuts but reward great content that answers questions.
The Penguin update – started in early 2012 – doesn’t get updated as frequently, but the time has come. According to Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer – there is an all-new Penguin algorithm refresh coming some time in the next week.
If you have been doing what we call “white-hat” SEO – which is not trying to fool Google, but trying to provide great content and a great user experience on your website – then you will be rewarded. On the other hand, if you have been chasing the algorithm and following the latest “tips and tricks” for SEO – these could very well get caught up in the new Google Penguin update. Your site could be removed from the Google index altogether, or your rank could plummet to page 5 or lower.
Another interesting development for my more advanced readers – if you are just now disavowing old links to your site, it may be too late! Illyes said that if you have disavowed links in the last 2 weeks or so – it may not be reflected in this most recent Penguin algorithm refresh. However, plans are to update this version of Penguin more frequently, so even if you see a temporary dip – don’t despair. Keep an eye on your rankings and if you have been consistent about disavowing links you should see your site recover in the longer term.
If all this sounds a little scary – it is! These types of updates to Google happen all the time. So don’t take the risk of a shortcut, and if you’re not sure what your current SEO firm is doing for you, be sure and ASK. One wrong step into the world of purchased links could mean months of recovery if you don’t keep up with all the changes in Google’s algorithm.
Of course if you have any questions – call us! We will be glad to have a free 20 minute SEO consultation and answer some of your burning questions about digital marketing.
Happy link building!