Obviously I’m a huge fan of SEO – and I am 100% confident that I can help businesses drive traffic to their websites that will result in more qualified leads and more money in their pockets.
But they are missing out if they think SEO is the magic pill that will solve all of their problems. Every savvy business owner knows that your best results come from existing customers – whether it be through additional purchases or referrals to new clients. And the only way to accomplish this is by nurturing those customer relationships with an effective online marketing tool.
There are lot’s of choices out there – but I exclusively recommend Constant Contact’s suite of marketing tools. Why? Because they offer the easiest to use, most effective tools I’ve ever experienced AND they have the best customer service I’ve seen in my almost 7 years of being in the digital marketing world.
Check out this great case study of how a law firm used Constant Contact to build their client relationships. They use Email, Company Events, and Surveys and tie it all together with integrated reporting:
“If there’s one lesson Carrie [Bonnet, marketing director at Rains Lucia Stern, PC] has learned, it’s that her marketing is most effective when all her efforts are connected.
‘It’s great to have emails that are connected to events, which are connected to a survey, and then to look at the results. It eliminates the unknown and gives me more clarity and transparency in my approach…which also makes things a lot more exciting and motivating to keep doing it!'”
Let me know if you ever have any questions about how to nurture existing client relationships with Constant Contact – it’s very affordable and a great add-on to your overall digital marketing efforts.