The best marketing plans often involve the ability to leverage others to do your brand marketing…for free. Satisfied customers and clients can be a great asset to your marketing efforts. With the rise of various social media platforms such as Facebook, Twitter and Instagram playing a key role in SEO content marketing, the possibilities for reaching new customers and increasing profits is exponential. And you don’t have to spend too much money doing this.
SEO Content Marketing Should Always Be Evolving—Review and Monitor Closely
Internet trends are always changing, customers’ needs grow, the economy and seasons affect sales and profits, and competitors are always tweaking their own marketing campaigns. Subsequently, it is up to you to continually and carefully analyze the effectiveness of your own SEO content marketing campaigns. Google Analytics and other marketing research methods can reveal where your marketing efforts may be succeeding or failing. Learning how to retool and revise your marketing is critical in this tough economy and competitive environment.
Improve Brand Recognition with Engaging SEO Content
Consumers today want more…great pricing, high quality, a variety of features and benefits—but most of all, they want a rich, rewarding customer experience. The fact is, there is just too much noise out there. Companies must realize that when it comes to the volume of SEO content, less if definitely more; and it has to be consistently good quality.
For small businesses, offering an experience that exceeds a simple click and purchase transaction is key to maintaining an edge over competitors.
For more on this topic – check out Joe Youngblood’s great whitepaper on how residents of DFW find local businesses.
Using Social Media for SEO Content
The ace in the hole for many businesses that do not have a large marketing budget is social media. Cost-effective, and with capabilities for advanced local and demographic targeting, social media platforms enable businesses to potentially reach hundreds of thousands of target customers within seconds.
As an added benefit, consumers who follow and enjoy your social media updates will in turn influence others to like your pages or profiles as well. This not only increases brand recognition, but also serves to spread your reach without any extra expense.
Want to learn more about smarter SEO content marketing? Join us at our next SEO Training Class and see how you can improve upon your SEO marketing campaign.