Often my students will ask me (more than once!) “What SEO software do you recommend? There are so many choices out there!”
I’ve recently put together our recommendations for SEO software, but instead of listing them here, I thought it would make sense to talk about what to look for in an SEO software tool.
- Know where they get their data from. Is it coming directly from Google, or from a 3rd party service. Naturally, the closer it is to Google (or Bing) the more reliable the data will be from that tool.
- Don’t always go chasing after the next shiny tool – if it’s a brand new tool, give it a little time to be accepted by the market before investing a lot of time/money into it.
- Is it updated frequently? If you don’t see a lot of updates posted, that could be a sign that the developer has moved on to other projects.
- Is it an “all-in-one” tool? This can be good and bad. No one tool can do everything well. Often I will use a tool just for one part of it that works well – like Market Samurai’s SEO Competition section of their tool.
- Use it. If you decide to start implementing a SEO software tool – be sure and use it! I know this sounds silly, but from my experience – I have signed up for tools and then don’t take the time to really use them. Kind of like that gym membership my son signed up for, and I am still paying for it every month.
- Take advantage the free tools from Google and Bing – they may change frequently – but Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools have great features – and they are FREE
Overall – just remember to take your time – don’t buy everything you see – and cancel the software subscriptions you aren’t using. As with everything in the SEO world – it’s part art and part science.
Look forward to seeing you at our next SEO training course – contact me with any questions at 214-550-4310.