In today’s online-focused world, it is more important than ever for car dealerships to take advantage of the many opportunities digital marketing has to offer. Your future buyers aren’t going to just magically appear at your showroom, wanting to test drive or purchase a vehicle. They need to hear your message and see your product first, and the only way to do that is to make your car dealership visible online – that’s where search engine optimization (SEO) comes into play.
When you learn to properly optimize your website, it will not only show up in Google search results, it will rank higher than your competition, and it will convert more readers into purchasing customers. However, this is often the area where dealerships struggle the most. That’s why we offer SEO training for car dealerships.
We’ve had several students from auto dealerships attend our SEO class – with great results. The most common areas in need of fine-tuning are:
- Website design/architecture
- Compelling/original content
- The company blog
- Social media management
Most of our clients were utilizing all of the above, but just because you have these items marked on a checklist, that doesn’t mean you’re capitalizing on their effectiveness. Your customers already expect you to be online and doing these things, but they desire a real connection with your brand.
This is something that’s much more challenging if your site is using a generic “cookie-cutter” template, or if your blog hasn’t been updated in the last six months. You must be active and engaging in your online presence to capture the interest of your car-buying audience – but more than that, you have to learn about capturing the interest of Google using tactics like link-building, keyword research, site-mapping, and more.
Even if you don’t do these tactics yourself, how can you choose the right company to work with if you don’t understand how these tactics work?
That is why we think it’s so important for auto dealers to learn how SEO works by attending our SEO training classes. It can help you know what to look for when picking a good SEO agency or vendor, or it can enable you to reorganize your own digital marketing strategy. We can also train your in-house showroom staff to make sure everyone is up to speed when it comes to SEO and digital marketing.