Search engine optimization (SEO) is one of the most critical parts of any digital or online marketing strategy for air conditioning/heating companies. The only way you are going to drive traffic – and future customers – to your website (and ultimately get the service call) is if your content is ranking well in Google search results. This basic principle applies to almost every business – but HVAC services also face their own unique challenges when it comes to digital marketing.
We have had the pleasure to work with multiple air conditioning and heating companies who have attended our SEO training classes, and the most frequent challenges they have faced include:
- Outranking local competitors in local search results – most major cities are very competitive!
- Hiring an SEO agency that produces no results
- Keeping their business listings up to date
- Generating and maintaining new leads
This last point is by far the most challenging – especially when you consider the competitive nature of local business. However, having a streamlined SEO and digital marketing strategy in place can make a significant difference in your return on investment. In fact, that’s the reason we strive to teach all of our students the core essentials of SEO in our 2-day course.
“I did everything we learned in class and had great results – I even got our new website to rank HIGHER than the old one being worked on by our previous SEO company. Thanks for giving me the confidence to know I can do it myself and the knowledge to know what to look for in an SEO provider.”
– Elizabeth Bailey, Plano Heating and Air Conditioning
Even if you aren’t planning on taking over all your company’s online marketing activities, just a basic knowledge of SEO can help you weed out so many of the marketing scams that exist to prey on the uninformed.
Unfortunately, we had another student who was working for an air conditioning/heating company that fell for one of these scams. He was paying a digital marketing company upwards of $6,000 per month for almost 2 years, and his business never saw any real benefits or results. So, instead of wasting his valuable marketing budget, he invested in our 5-day SEO training course, which enabled him to not only manage some of his own digital marketing, but to identify a new legitimate SEO agency to help expand the reach and increase the visibility of his HVAC business online.
We are in the business of helping people, and we believe that every person who is serious about maintaining a healthy business needs to have a firm understanding of how SEO works and why digital marketing matters. If you are with an HVAC company and struggling with some of these issues – give us a call and we will be glad to help.