When you’re running a janitorial services business, formulating, creating, and executing an effective marketing strategy is often one of the biggest challenges. You’ve got lots of internet marketing firms trying to get your attention, and it’s hard to decide what you should do. You’re great at running your business, but maybe marketing your website is more of a challenge. That’s when you may decide it makes sense to hire an outside company to handle your marketing and SEO needs.
However, what happens when you hire an outside company?
How do you know that they are doing the right activities online?
How do you check up on them when you don’t know anything about digital marketing?
Even worse, how do you know they are an ethical company? That’s why we think, before you go to anyone else, you should consider training yourself and your staff on SEO and digital marketing.
After working with clients in the janitorial industry, we know that some of most challenging (and often overwhelming) aspects of digital marketing are:
- Building and nurturing a responsive email list
- Optimizing your site with the latest and greatest SEO trends
- Leveraging social media to generate new leads
- Creating industry specific content that is fresh and unique
Knowledge is Power – You can take control of your digital marketing and SEO
When done correctly, each of these items are great tactics for janitorial services to utilize individually, but a truly effective digital marketing strategy ties them (and more) all together into one cohesive plan of action. In fact, one of our janitorial clients who attending our training had this to say about their newfound SEO success:
“After taking Beth’s SEO training class, I was able to immediately implement some changes on our site. Her suggestions were extremely helpful, and after working with Beth we saw the organic traffic to our site triple.” – Aaron Bustillos, Knight Janitorial
Digital marketing can be challenging, but that is why we aim to help streamline and simplify the process in our SEO training courses! Our hands-on SEO training workshops break it down into an easy to follow, six-step process that can help you achieve SEO success.
We offer these workshops in our training center, but we can also train your in-house marketing team to help unify your digital marketing goals.
Even if you do choose to hire an outside company, in the long run you will save money by having a strong understanding of SEO and digital marketing. You’ll make a well-informed choice about what activities you need to outsource, and that your SEO needs are being fully met.