It’s an exciting time to be in the real estate business. Thanks to email marketing and social media, it’s easier than ever to connect to new clients and prospective buyers. But living in the digital age is not without its challenges. Like any other real estate business, your company can’t grow unless you are reaching your targeted audience, and you can’t reach your audience if they don’t know you exist. Sure, there are in-person and door-to-door tactics that you can use to create some great word-of-mouth traffic, but to truly thrive in today’s real estate market; you must have a strong online presence.
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We’ve worked with many real estate agents and brokers, and the most common challenges our students have faced are:
- Ranking high in local search
- Competing against big brands like Zillow and Realtor.com
- Understanding social media marketing
- Creating industry-related content
We understand that these areas can be challenging to focus on and improve – especially if you are not the savviest person when it comes to Internet marketing – but that doesn’t mean they aren’t important. They matter immensely, and if you want to reach (and grow) your clients, then you need to have a strong SEO and digital marketing strategy in place.
This is why we focus on helping people in the real estate industry learn the essentials of SEO through our hands-on SEO training classes. We even have an SEO basics class (2-Day Class) that doesn’t require any technical knowledge!
We aim to give you the tools and information to organize your own strategies and hit your online marketing goals – and if you are a real estate broker, we can train your entire staff of agents to help expand your business to new levels of success.
No matter what, we firmly believe that a strong understanding of SEO and internet marketing is key to your overall real estate marketing success, whether you are doing the work yourself, or hiring a company to do the work for you.