Web development and SEO
When creating a new site or redesigning a website, it’s essential that your web developer works with (or is!) someone skilled in the finer details of SEO. Your clients and potential clients will likely use search engines to find your business, so it’s crucial that SEO best practices are utilized.
A recent article in SEMrush details some of the reasons why developers should have a solid understanding of SEO in order to build better websites.
- Think that using the exact same address (Ln instead of Lane) doesn’t matter? Think again!
- Think that your stunning 13 MB homepage image shouldn’t be compressed? Think again!
- Think that your bargain-basement hosting company is just fine for your site? You might want to think again…
There are many intricacies involved when trying to optimize websites for search engines. Besides title tags, meta descriptions and alt text for images, there are a number of other details that must be considered when optimizing sites. For more on the relationship between SEO and web developers, check out our blog post.
Not sure if your web developer is skilled in SEO? Our Digital Marketing Specialists live, walk and breathe SEO. Let us know how we can help calm your SEO fears.
Food Culture and Faux Pas, Played out on Social Media
If you ever decide to do something creative with a food that is linked specifically to a country or ethnic group, tread lightly! You might even want to consider asking someone from that country, state or ethnic group, before you create a new version.
Food culture is very important to members of ethnic groups or countries, and often serves as a source of pride. Just ask Jamie Oliver or Disney if it’s ok to create your brand’s version of a specific food.
Jamie Oliver created a version of paella that includes chorizo, which according to Spaniards everywhere, is not traditionally added to paella. Words such as “insulting” and “abomination” have been thrown around on Twitter since October 4, 2016 when discussing Jamie’s version of paella. Apparently he was able to also anger many in West Africa in 2014 when he posted a rice jollof recipe.
In September of 2016, Disney created a “healthy gumbo” recipe which pretty much angered everyone in Louisiana. The recipe didn’t use a roux to start the gumbo, and also used kale and quinoa. Disney ended up taking the video down, due to the outrage it caused in the Pelican State.
When your marketing team suggests that you create a recipe based on a classic one, that is specifically related to a country, ethnic group or state, please consult outsiders. If bad publicity is good publicity, then maybe you could try this tactic. Otherwise, you might want to stick with kittens, puppies and babies. The goal is to have your Facebook post become famous (or viral), not infamous.
Not sure if your marketing team’s idea is a great one? Reach out to the Digital Marketing Specialists at MEK Digital Marketing. We’re here to help your brand stand out from the crowd.
Visual storytelling – capturing our attention
The importance of photography and visuals cannot be understated for brands. Visual social media has always been huge (Facebook posts with images and videos have higher engagement.) Now with the surge in popularity of Instagram and Snapchat, brands can use visuals to tell their story, especially to younger millennials.
National Geographic has become adept at telling stories through visuals. TOMS has also excelled at spreading their mission and values through their social channels with graphics.