A social media schedule is an important online marketing tool to help you stay on top of your social posting activities. Having a proper plan is critical to your success—it helps sort out your thoughts, identify and prioritize your goals and create a well-defined strategy to achieve them.
Never done this before? We’ll show you how.
Tips on Creating A Social Media Marketing Schedule
- Identify which platforms are best for your business: The first step is to identify which social platforms to use. Start by monitoring the popular ones e.g. Facebook, Twitter, Pinterest, LinkedIn, Google+, etc. to determine where your customers and prospects are spending time. In order to build and promote your brand effectively, you need to find your voice on the same platforms. Then categorize each social media site according to the type of audience (age, gender, interest, etc.), content (blogs, videos, pictures, texts, etc.), and what it is best used for.
- Establish a posting frequency: While you want to stay in regular contact with your prospects, it is also important to offer value. This means quality rather than quantity. You do not have to post everyday unless you have something important to share. Here is a basic guideline you can follow:
- Facebook: 3 to 10 postings a week
- Twitter: Minimum of 5 postings, no upper limit
- LinkedIn: 2 to 5 postings a week
- Pinterest: 5 to 10 per day
- Google+: 3 to 10 per week
- 3. Determine the type of content you want to share: The main purpose of social media marketing is to build and maintain relationships. We advise our clients to limit promotional posts to about 20 percent. The rest of your content should focus on keeping your audience informed, interested and engaged. In order to be really effective, you must post the type of content that works well on each social media platform. For instance, Facebook: blogs, newsletters, behind the scene pictures; Twitter: event updates, industry news, interesting posts; LinkedIn: product updates, recruitment tips, etc. Key engagement metrics (likes, comments, shares, retweets, clicks, etc.) can provide insights into what content is working and what’s not.
- 4. eHStart with one social media network: You might want to start slowly by creating a social media marketing schedule for the most important channel for your business. This will help you focus better and also test out your strategy. Once you are satisfied and have a better handle on things, you can include the other social networks. Take one step at a time and do it right.
Social media is an important part of your online marketing strategy that should also include SEO, PPC, email marketing and content marketing. Use it well to build brand power, maintain customer relations and nurture prospects. You can even curate other people’s content and help establish yourself as an expert in your field.
To help you get started, Dallas Search Engine Academy can provide a spreadsheet to help you create your very first social media marketing schedule. Contact us for more details. We also offer SEO workshops so that you can manage your own website or your clients’.
Call us at 214-550-4310 for your FREE social media marketing schedule. You can also request a complimentary, 20-minute introductory phone meeting or sign up to attend our SEO Training Workshops.