Worried that Google might penalize your website for spamming? Indulging in unfair SEO practices is risky business no matter what. Building a great user experience is the only way to get sustained results. Yes, it takes time and effort, but it’s worth it. Follow Google guidelines on creating good quality, relevant content. You will see better results and get a better night’s sleep!
Google is closing the gap on spammers
Google has always been quite clear about its stand on spamming. It is just a question of time before your site or blog gets flagged and blacklisted. While sharing his views on whether sites can do well without spamming Matt Cutts, head of Google’s Webspam team, also warns that “the gap between what you can get away with and what Google says you can get away is getting smaller”. Take his advice seriously!
You might not be able to undo the damage
There are many so-called SEO experts using black hat techniques to bring traffic to your website. Spamming your way to build links will get you attention, but unfortunately, not the kind you’re looking for. Undoing the damage takes more time and in many cases, has proven to be a huge challenge. What’s more profitable—spending your time on the right SEO techniques or nerve-wracking hours trying to undo the damage? Do not indulge in negative practices like link farming – which are not working now and will only get worse.
Focus on Creating a Great User Experience
User experience is key to staying on the good side of the search engines. Take the time to learn what your website visitors are looking for. Speak to their pain points. Show them how you can solve their problems. Google is making it abundantly clear that’s what they are looking for in the best websites.
Quality matters, not quantity
The fundamental SEO rules have not changed. It is quality that matters, not quantity. A website with fresh, relevant, engaging and concise content will make it easier to build those quality links that Google is looking for.
Good guys stand a chance, irrespective of size
As Cutts says, the size of your enterprise does not matter to Google. Its only concern is whether or not you are following the rules. Start fresh and play the game the right way. It may take a while before you see results but it has its long-term rewards.
Beware of the SEO companies who offer quick results! There is no such thing. More importantly, you do not need someone to do it all for you. You can learn how to get the essential SEO best practices in place for your site.
At Dallas Search Engine Academy, we have lots to share about building high quality, search engine optimized websites. We would be happy to have you join us. Attend our Digital Marketing and SEO Training Workshops or call us at 214-550-4310 to schedule a complimentary 20-minute introductory phone meeting.