You’ve just received the latest proposal from a large SEO agency – however, have you ever considered that a team approach may be the best alternative for your organization?
Businesses are quickly realizing the benefits of being more engaged in their digital marketing. It’s time more companies got involved and not just leave it up to the agency to “take care” of their SEO. Time for Team SEO.
That’s our philosophy at the Search Engine Academy Texas.
We’re seeking clients that share our vision of working together as a team.
Example of Team SEO
One of our clients is in the healthcare technology business. They have a strong in-house blogger who is one of the founders, they have a seasoned Chief Marketing Officer, Senior Director of Public Relations and a graphic designer. They have an ad agency that supports their sales efforts and an experienced web developer. As a result, this strong team needs SEO consulting and support – not a full agency.
In this scenario, we come in as the SEO and digital marketing consultant – with a heavy focus on content optimization. Reporting is also a key part of our strategy, as we need to be aware of what’s working and what needs improvement.
Your company doesn’t have to have this large of a team. As needed for your unique project, we’ll bring top-notch web developers, paid search specialists, etc. to support your project as needed.
This even goes for sub-specialties of SEO. For example, if I need an expert at link cleanup – I’m going to call on my network to get the most qualified person for the job. Cleaning up bad links to remove a Penguin penalty is not for the faint of heart.
Accountability is Key – SEO Reporting Provides Answers
A team approach also helps with accountability. SEO and digital marketing reporting answers the question: “Is our team making the grade?” Establish clear key performance metrics and consider using marketing automation solutions. These solutions, such as Marketo and HubSpot, bridge the gap between digital marketing efforts, qualified prospects, and sales.
Google Analytics can be confusing to the most seasoned marketer. As a result, we use advanced reporting software (along with Google) to measure rankings, traffic, KPIs, and work towards our ultimate goal of measuring bottom line sales.
One recent student of mine was paying several thousand dollars a month to a local SEO firm that went months without a report on progress. Yes, the phone was ringing more, but most business owners want to see a least some kind of overview report. The key is to make that report be as meaningful as possible, make it easy to understand.
Pick Your Team
The first step in choosing a good Team SEO is to make sure you’re properly educated. Education transforms marketers and business owners into smart consumers. Then they can understand the important factors of SEO and be willing to invest in a good game plan.
Get started today and sign up for our next SEO Training Workshop. We’d love to have you on Team Search Engine Academy Texas.