In today’s consumer-driven market where reviews can potentially be read by thousands, your future success can depend on just one good or bad review. Obviously good reviews are important, and smart marketers and businesses focus on customer satisfaction to help ensure good reviews. But good reviews also provide another added benefit: they can assist with your SEO marketing without any added expense.
Good Reviews—Bad Reviews
Unfortunately, it’s true that consumers are more likely to post bad reviews about a company or product than a good review. Unless they are extremely excited about the service they received or the features of a product, consumers will not voluntarily leave a good review unless prompted to do so. Here are a few ideas for encouraging good reviews:
- Have a stack of “reminder cards” at your checkout that list online review possibilities
- Leave a way for people to write reviews directly on your online product pages
- Put a link to your online review sites at the end of your email newsletter
- Include a link to a review form on your Contact Us page
Don’t be afraid of bad reviews; they offer you a chance to show your strengths in customer service by understanding customer complaints and attempting to rectify them in a timely manner.
How To Get Customer Reviews for SEO
Reviews that mention your company name and brand, and the products and services you provide may contain important keywords that major search engines value. The more reviews that contain these keywords, the more your website has the potential to increase in relevancy. This improves your online visibility and positions you to get noticed ahead of your competitors.
To maximize the benefit of reviews, you can also utilize services such as Customer Lobby. This set of web-based tools enables you to better acquire and publish authentic reviews. The service also facilitates management of negative reviews for positive resolution. The authentication tools will also benefit your company by ensuring that disreputable competitors or consumers with a vendetta to hurt the company’s reputation cannot easily leave bad reviews. The review pages also ensure that a steady stream of new content keeps the website fresh in the eyes of major search engines. Ask me for more details about a 30-day trial.
Want to learn more about customer reviews for SEO? Join us at our next SEO Training Class and see how you can become more proactive in generating positive customer feedback online.