New Facebook Reactions
Have you ever thought it was awkward when people “like” negative things on Facebook? (Like when 12 people like your status that your dog died)? Facebook has made it easier for people to react awkwardly to your posts, with the newly-revamped Like button, Reactions.
In a post from last October on Facebook, Mark Zuckerberg calls it “a more expressive Like button”. Some skeptics are saying that Facebook Reactions allow Facebook to gather more data on its users. It will be interesting to see whether Facebook Reactions will be utilized by users.
Google My Business API
Many local business owners see traffic (in person and online) from people finding them on Google. In December, Google changed their local strategy, renaming it Google My Business. With the new API, they’ve made it easier for large companies with many local locations to control their information on Google Search and Google Maps.
Less Ads Showing Means More Money….For Google
Google seems to always be changing the search game. They’ve reshuffled their paid ad real estate on SERPs (Search Engine Results Pages), leaving fewer ads to be shown “above the fold” or what people see on a website before they have to start scrolling down. Could this move indicate that they want less competition for top ad space?