The future is here, you guys. Have you ever walked down a street and wanted to know more about a shop you haven’t visited, or a restaurant you haven’t tried? Well, thanks to Facebook’s new “Place Tips” program, those local businesses can push that information directly into your newsfeed.
The service relies on wireless beacons that enable local businesses to push their current posts and photos into your Facebook app in the form of cards based on your geographic location – and if any of your friends have visited that location, you will see their photos and status updates as well.
It’s a really awesome program that, as our friend Mike Blumenthal reports, was first tested in Brooklyn a few months back, but now it’s available to retailers across the country completely for free. All business owners have to do is fill out a short form to request their free beacon. Facebook users can also opt out of the service if they so choose – but who would want to? This kind of stuff is amazing!
Other news stories in this week’s wrap include Apple’s new search features iOS 9, Google Now on Tap, a Facebook “Buy” button, and Google’s new policy for deactivating Google My Business pages.
- Before you panic, Google is only deactivating Google My Business pages that have been inactive for over 6 months. So if you don’t want to lose your verification, you need to log in and use your account!
- Speaking of Google, have you heard about their new Location-Aware Search? Just ask a question like “When does this store close?” or “How tall is this building?” and Google will know which store/building you’re referring to. #creepy
- On a less creepy and more awesome note, Google Now on Tap makes navigating your Android phone’s plethora of apps that much easier by deep linking in-app content that shows up in contextual searches. It’s pretty cool.
- Not wanting to be left out, Apple also unveiled their own version of in-app deep linking that will hit your iPhone with iOS 9 this fall.
- Also the Facebook front, the social network is following in the steps of Twitter and Pinterest by teaming with Shopify for a new “Buy” button. Basically, you’ll be able to shop from the convenience of your newsfeed.
- And while we’re on the topic of shopping, a new report shows that in-store visits increased by 80% within 24 hours after customers viewed a mobile ad for the store. That’s some awesome marketing.