The Weekly Wrap is a new feature sharing the latest digital marketing news and SEO trends. We keep you up to date so you don’t have to!
It seems like this week has been filled with nothing but news about updates, and perhaps the biggest of them all is Google’s confirmation of what Search Engine Land has dubbed “The Quality Update.” The update hit shortly after Mobilegeddon, and the impact to Google’s search results was almost immediate.
Some believed that the update was targeting spammy, click-bait-y, and thin content, but the simple truth is that Google was only adjusting how it processes quality signals (hence the dubbed update name). They just didn’t tell anyone about it (surprise, surprise).
Other major updates include a redesigned Twitter search experience, Tweets showing up in Google Search, rebranded Webmaster Tools, and more!
- For the first time in almost 10 years, Google has rebranded their Webmaster Tools as “Google Search Console.” The new name marks a demographic shift of sorts, as more and more non-webmasters are now using the suite of tools.
- Twitter’s new search interface is a beauty to behold, letting you filter results in a much more meaningful and detailed way.
- Speaking of Twitter, the Google/Twitter deal is finally coming to fruition! Now, when you search for something Twitter related, a carousel of relevant tweets will show up in the search results – but it’s only on mobile search (for now).
- How creepy is it that Google’s Chrome browser can now share URLs between computers via sound? The new extension is called “Google Tone,” and it’s just one step closer to a machine uprising (I, for one, welcome our new robot overlords).
- And, apparently, Mobilegeddon was all bark and no bite, as there have been no significant changes to search engine results after the much-feared mobile-friendly update.
Have any other share-worthy pieces of news? Sound off in the comments below!