Local Business Reviews
Bing has recently altered their local search results to not only include Yelp reviews, but to also include reviews on Judy’s Book. Bing might be trying to diversify the reviews listings that they include in their knowledge panel, or maybe they just want to promote a different reviews platform besides Yelp. Reviews are important for businesses, as it’s a way for a consumer to read about personal experiences of other customers. This helps potential clients set an expectation in their mind, before doing business with a company.
If you need help with your business reviews or if you need an organized way to request reviews from your customers, let us know. We’ll help your business get customer reviews in order and make sure they are on the appropriate reviews platform for your business. We’re here to help you get started.
Google gives companies a major advantage with the free services of Google Analytics and Google Search Console (formerly Webmaster Tools). Many business owners, however, struggle to effectively utilize these tools.
Not only do these tools help business owners analyze traffic to their sites, but they allow business owners to analyze inbound links to their site. If your job is to maintain your business’s web presence, you need to check out inbound and outbound links. Since anyone (or any site) can link to your website, it’s important to assess the links, as the quality can vary widely.
Here are some of the steps in analyzing back links to a site. It’s also important to monitor these links on a routine basis, in order to prevent potential Google penalties.
Do the words “link profile analysis” make you break out in a cold sweat? Are you confused about your company’s link profile? If you need a hand to hold while you’re wading through this new territory, we’re here to help. Our digital marketing specialists have helped many small, medium and enterprise businesses analyze their digital presence.
Google AMP for e-commerce
Google AMP (Accelerated Mobile Pages) rolled out in February of 2016. It initially came out ready for publishers, in order to make it easier for articles to quickly load on mobile devices. This new fast-loading format has been widely adopted by websites.
On August 2nd, 2016, Google announced that it would make AMP available to non-publisher sites. This represents an increased opportunity for businesses to make their content load lightning-fast on mobile devices. Since many people on mobile devices don’t have much time (or patience) to wait for slow pages to load, it’s going to be interesting to see how quickly e-commerce and other sites work to utilize AMP’s speed.