“I felt a great disturbance in the Force; as if millions of voices suddenly cried out in terror and were suddenly silenced. I feel something terrible has happened…”
Any Star Wars fan will know the famous quote from Obi Wan Kenobi after the Death Star destroyed Alderaan, but that’s pretty much what happened when Bing announced they are going to start encrypting their search traffic by default and that their referrer data will fall under the “not provided” umbrella.
Basically, Bing is going dark with their keywords, just as Google did back in 2013. Of course, like Google, you will be able to access limited amounts of search data via Bing’s webmaster and advertiser tools, but those really are just poor substitutes for pure, open keyword data. Unfortunately, such is the trend these days.
Other stories in these week’s wrap include a new report about headlines, autoplay video on Twitter, and the return of Google’s “Slow to Load” warning.
- A survey conducted by the Reuters Institute shows that interesting headlines are the top drivers of traffic when it comes to news stories found via search results and social media.
- Twitter is at last introducing autoplay for all the Vines, GIFs, and videos that show up in your timeline – but advertisers needn’t worry! Twitter Senior Project Manager David Regan says that a video ad will only be charged if the video is 100% in-view on the user’s device for at least 3 seconds.
- Facebook is also refreshing itself, only this time in the form of its ranking algorithm. Now, the longer you spend looking at a particular post/story, more of those kinds of stories will appear in your newsfeed; however, this only applies to normal posts. Pages aren’t expected to see any significant changes in viewership or reach.
- Not to be left behind in the flurry of social network updates, Pinterest has improved its search with streamlined suggestions, trends, and even spellcheck. All should come in handy when you’re looking for the perfect pin!
- And finally, Google has starting testing (again) a “Slow to Load” label (complete with a yellow warning sign) in their mobile search results – so you’d better make sure your site is nice and speedy on mobile!
Did we miss any other news stories that you though were wrap-worthy? Let us know in the comments section.