Small changes make an enormous difference when it comes to creating Title Tags and other on-site SEO elements. Here are a few misconceptions I often see from web designers
(don’t do these!):
- This is my About Us page, so the title tag will read “About Us – ABC Widget Company”.
- I sell widgets – but it’s OK if my products page is named http://www.abcwidgets.com/products.htm
- I’m going to write a super-catchy headline for my blog post. No need to include my keyword there. Oh and what’s an H1 tag? I’ll just make it bold and a larger font.
- I heard it’s great to have a META tag with a list of keywords separated by commas – I’ll put 10 keywords in the META tag of my homepage.
- I made this great image for my site and put all the headline and text information in the image – that way it will look just the way I want.
These are just a few examples. Instead of taking the easy way out – or the old-school way – take time to remember that every place you can clearly communicate to the search engines the topic of your website is an opportunity.
Start with the HTML Title Tag (include your keyword), but focus on other areas as well – such as the main product/service page (put your keyword in the URL), the headline (give it an H1 tag and include your keyword), the META description tag (ditch the META keywords tag – it doesn’t work), and the typed text (don’t put key information buried in an image).
Plus, your home page isn’t the only place put keywords. Each page of your site should be laser focused on a specific topic – avoid multiple topics on the same page.
Want to learn more? Our SEO Training Classes make it crystal clear and give you the tools to start succeeding in your online marketing right away. Not sure if training is for you? Sign up for our FREE daily SEO Tips delivered fresh to your inbox (see the sidebar to sign up ->).
Either way, remember to take the time to optimize those title tags – you’ll be glad you did.