Have you heard the news about Topics vs Keywords for SEO? Today’s blog is first in what I plan as a series of tips for future-proofing your SEO strategy.
Whenever I talk with business owners and marketers who are interested in SEO – they ALWAYS talk about keywords.
- What keywords should we focus on?
- How can we rank for this keyword?
- Here is my list of keywords.
- Can you do keyword research for us?
- and much more…
Folks – I hate to break it to you, but you need to STOP talking about keywords and SEO. Google has grown up, and you need to move on – start thinking about topics!
Does all this make sense to you? If not (or maybe just a little) – find out more about the Search Engine Academy’s services and classes to help you navigate the confusing world of SEO. Or you can just call us at 214-550-4310.
“Topic Research” should be the new phrase in your head – people in our industry have been discussing it throughout 2015. Now is the time for this concept to be more common in the overall business community.
Why topic research? Google is smarter, they understand the relationship between different keywords. If you you want to get super geeky about this, check out this article about Rank Brain.
In the meantime let’s get practical.
Quick example of how topics vs keywords are working in Google
I did a search in Google for “mattress store arlington tx” and “mattress outlet arlington tx”. No surprise the results are almost identical. Yes, a few changes, but figure in the personalization of search and it’s right on track. Read below the screen grab below for more…
So what does this mean for marketers? How do we adapt?
- Don’t try to have a separate page on your website for each keyword.
- Do have single pages with a very specific theme (topic) that uses many words with the same meaning
- Don’t get hung up ranking for specific keywords (I know this is hard).
- Do look at your ranking for a range of related keywords.
I could list lots of tips – but instead why don’t you ask questions in the comments below or by sending me a tweet at @BethKahlich?
Some of my favorite recent articles on the subject – they all take a different look and are well worth the read!