Adwords Expanded Text Ads
Google has recently updated Adwords to offer expanded text ads. This gives advertisers almost 50% more ad text in their headline, giving them more real estate to show off what their company has to offer.
Google claims that they have expanded text ads, as the world is becoming mobile-first. In addition to being mobile-optimized, these expanded ads are designed to look good on any mobile screen, no matter the size.
Existing Adwords users should audit their ads, to ensure that they’re utilizing available ad space. If you’re not sure if your ads are the right length for current Adwords guidelines, reach out to us at MEK Digital Marketing. We’ll help you utilize the expanded space on your ads. Don’t procrastinate, as Adwords is only giving users until October 26th, 2016, to create or edit standard text ads.
Evolution of Paid Ads
Google has been tweaking the color and appearance of paid ads over the past 15 years, ever since Adwords was initially rolled out. Along the way, the ads have gone from being highlighted with a solid color background, to the removal of this background (see chart below). After the background was eventually removed, a yellow “Ad” button was then added. This “Ad” button indicated that results were paid, not organic. The “Ad” label appears to have shrunk over recent years. Google’s most recent tweak to the appearance of paid ads includes making the “Ad” label green. This makes it nearly impossible to differentiate the “Ad” label from its adjacent hyperlink.
55% don’t recognize paid ads
In addition to the gradual disappearance of ad background shading and shaving off of “Ad” labels, 55% of recently polled online searchers were found to not recognize paid ads from organic results. Since Google has slowly been making the ads look less like actual ads, consumers might be more likely to click on the ads in the SERPs. This could make a huge difference in Adwords advertiser budgets. Consumers might be more likely to click on ads without realizing they are ads.
If you’re not sure if your Adwords campaigns are helping your business grow, reach out to us. We work with a lot of business owners and help them find ways to improve their Adwords campaigns.
Writing Headlines for Facebook Ads
Have you started advertising on Facebook? Since many Facebook users spend about 50 minutes each day on the social network, you might be able to find your ideal consumer there. In early 2016, Facebook reported that 80% of its ad revenue is from mobile ads. This emphasizes the amount of time (50 minutes per day) and way that users utilize Facebook.
In light of these metrics, you might want to start creating Facebook ads. Hubspot has some ideas on how to improve your Facebook ad copy. By asking a question, giving a command, listing a benefit, inspiring curiosity (like Stitch Fix) or leveraging lists, you can get your Facebook ads game in check.
If you’re unsure about advertising on Facebook, let us coach you and your marketing team. The platform allows advertisers to target their ideal consumer, whether by interests or income level. Facebook provides advertisers with a relatively inexpensive way to get more views and generate interest.