It’s Kind of a Big Deal (for E-Commerce)
In e-commerce news, a survey conducted by PowerReviews uncovered that 38% of US consumers start their product search on Amazon, while only 35% start their search on Google. Benefits of Amazon as a shopping starting point include free shipping, large variety of items and customer reviews. In the highly competitive world of online shopping, Google and Amazon have been competing for consumer eyeballs over recent years. We’ll see how (and if) the shopping starting point shifts in favor of one in the coming years.
Nailing Google’s Knowledge Graph
You know when you google a question and an answer immediately pops up, before you see the list of results? That’s called Knowledge Graph and it’s pretty desirable to have your website answer a key question, as it brings more attention to your site (and your brand). The Moz Blog breaks down how you can analyze your content for keywords and landing page quality, in an effort to increase your chances of being featured by Google’s Knowledge Graph. There is some controversy as to whether Knowledge Graph is beneficial to the site that is highlighted, as in theory it is reducing site traffic to said site.
Publishers See More Decreases in their Social Traffic
At the end of June, Facebook announced that they’re shifting from showing articles that friends have recently posted, to showing actual updates from friends in News Feeds. In the past, publishers could count on a certain amount of traffic, when their articles were shared on Facebook. Facebook’s recent algorithm change comes after LinkedIn famously slashed publisher traffic, then increased it again.