Optimize Images for SEO
If you’re wondering how you can get more eyeballs to your site, take a step back and look at your images. Have you optimized them with alt tags? Are they named image-1.jpg or have you taken the time to name them accordingly? Christopher Ratcliff of Search Engine Watch has written an easy-to-follow article of how to optimize images. Image optimization is one of the ways that marketers can improve their SEO.
Still not sure how to optimize your images? Reach out to Beth Kahlich and her team at MEK Digital Marketing for custom training for you and your marketing team.
Using Special Offers
What’s a good way to get your current clients buying again and to attract new customers? Try a special offer. When creating your offer, consider the following aspects:
-value to customers
-goals of this special offer
-ways to promote offer
-ways to measure results
For more marketing ideas, check out this Email Marketing Opportunities worksheet from Constant Contact. It’s a great way to start your promotional planning.
Marketing on Social Media
Wordstream has shared some of their secret ways to utilize social media to market your business. They include:
-let consumers call you directly from the Facebook ad
-use twitter to test out content ideas
-Remarketing on social media