Psychology of Color in Marketing
Have you ever wondered why certain brands use certain colors in their logos? Did you know that the color blue in a business logo tends to make people assume trust in that business? Did you know that men and women tend to prefer different colors?
CoSchedule Blog has created The Ultimate Color Guide for Content Marketing that every marketer should familiarize themselves with. See how different companies use different color schemes in their logos to give consumers a certain emotional response. The color red is associated with excitement and boldness, which might be why brands appealing to young people use it in their logo. Think of Coca-Cola, KFC, and Lego brands.
Greyhound and Technology
Facing increasing competition, Greyhound is trying to step up their game. Headquartered in Dallas, they’ve invested heavily in their website and also in apps. In trying to make it easier for their clients to purchase tickets, they’re hoping to attract more customers.
Journalists and SEO
With the shift of newspapers from print to digital, journalists and editors have had to learn SEO techniques. Not only do they have to write enticing headlines, but they also have to monitor the number of shares and where their articles appear in search results.