Rankings Drop checklist
Many of us have been there. You’ve been using Google Analytics to review your site metrics, and suddenly you realize that your site seems to be getting less traffic. What did you do? What did Google do? This is an issue that many SEOs and business owners face. You don’t know what the cause of your traffic drop is, you just know that something has changed and it doesn’t seem right. This can be stressful for a business owner, who just wants to continue the work that they’re passionate about. The causes of a drop in traffic can vary widely. There could have been a search engine algorithm change, new links to your site, the loss of links to your site, changes to your site, or a number of other situations.
The Humble Contact Page
When you look up a business, and have a question, many of us head to the contact page for help. Sometimes we can find the answer, but sometimes it’s just easier to give them a call or shoot them a quick email. Enter the business contact page. Depending on business type and industry, the contact page might have a phone number, a physical address and a general email address. Or it might not. At the very least, it needs to be a way for a client to quickly and easily find a way of contacting your business.
If you’re not sure if your Contact page is easy enough for potential clients to use, ask us. We’ll help you get connected to your clients (and potential clients) in a more frictionless way.
Images Set the Scene
Visuals are everywhere. Think about the explosion of Instagram, Pinterest and Snapchat in recent years. Now, more than ever there are resources out there where marketers can use free images to tell their brand’s story. But, throwing a random free image on your blog post won’t cut it. In order to be memorable, your images must resonate with your customers.
You know why plumbers use puppies, kittens and babies in their ads? Maybe because people don’t really want to think about what plumbers do each day, but also because those puppies, kittens and babies make many people squeal with delight. When we delight our customers, they aren’t likely to forget us. Utilize emotion, symbolism and experience to get your message across.