Think with Google
If you own a business or do marketing in any way, you might want to visit Think With Google to learn more about current trends. Google is provided with a lot of information each day as many of us search for just about everything on their search engine. They’ve taken some of this insight, analyzed it and developed content for digital marketers.
Know what a micro-moment is? Here’s a great place to start. Micro-moments can be described as when we grab our mobile devices mid-thought to look something up. Think With Google has broken down micro-moments, into I-Want-to-Know, I-Want-to-Go, I-Want-to-Do, and I-Want-to-Buy, moments.
If you’re planning to launch a website, create a mobile app or promote your brand, they’re a great starting point for insight and research. Since Google purchased YouTube in 2006, they’re also pretty savvy about how users consume online video. Whether you want to learn how Moms use YouTube or how Hispanic consumers tend to use video, they’ve got you covered.
For the record, Think With Google didn’t approach us to sing their praises. We’ve done it on our own, because we’ve learned so much from their content. Any time that we can learn how to serve our clients better, we’re happy to do so. If you need help marketing your business, give us a call.
KPIs for SEO: measuring SEO success
One of the biggest challenges that SEOs face is how to show clients that they’re actually helping them. Since many people don’t understand SEO, Google algorithms or how pages rank, it can be challenging to try to explain to clients what you’ve done to improve their SEO. Greg Gifford has written a few articles for Search Engine Land about educating clients and setting expectations.
SEO is not hocus pocus, but it is complicated. That’s why it’s important to find out your client’s objectives, before you begin working on their SEO.
Key Performance Indicators (KPIs) are vital to your explanation of the SEO progress. KPIs will vary from client to client, depending on their company and goals. KPIs might include measures of an increase in non-branded search traffic, number of email list sign-ups, an increase in number of social followers, an increase in brand mentions or a number of other criteria.
Do we have your eyes glazing over yet? Statistics and organic traffic metrics have that effect on people sometimes. That’s where we come in. Our digital marketing specialists will help you navigate the world of online metrics, and reach your marketing goals.
Cheetos Museum is Genius!
This summer, Cheetos found an ingenious way to engage fans, sell more Cheetos and get user generated content all at the same time.
If you’ve ever gotten bright orange fingers from indulging in Cheetos, then you might have encountered some strange shapes in your bag. Cheetos’ marketing team has capitalized on this phenomenon by opening the virtual Cheetos Museum. They’ve encouraged fans to upload their unique shapes to add to the museum’s “curated” content.
What’s wonderful about this contest is that it entertains people, tempts them with prizes, and encourages more consumption of their product. It’s a winning strategy for getting people talking about your brand and products.