More businesses are finally learning and adopting digital marketing techniques. And everyday people are now understanding digital marketing terms. The challenge becomes making sure they really understand why SEO is important, and how it fits into a COMPLETE online marketing strategy.
Back when I started teaching and practicing “internet marketing” in 2008, the floodgates were just opening in this industry. There had been a select few insiders who were pioneers in the industry (I’ve been lucky enough to meet and even be friends with some of them). However, I was a very tech-savvy consumer and still barely knew a thing about how SEO worked and what factors were important to optimize a website.
Fast forward 10 years and it’s a TOTALLY different story. Almost any business owner, from one-man triathlon trainers, to truck fleet repair companies, have heard of SEO and in many cases have a bad taste in their mouth about it. I’ve often said I wish there was a better word than SEO to describe optimizing your website or app for Google. I hate being associated with all the tricksters and slick salespeople that have flooded the industry with bad service and no return on investment.
There is a better way to look at optimizing for search
We teach a unique way to look at your overall web presence and get in the right mindset to succeed in digital marketing. As I mentioned earlier, it’s about having a COMPLETE online strategy – and SEO is just a part of that. SEO is fundamental – learn the basics of how to optimize your website, social media, app, video, or podcast – and you’ll have a big leg up on the competition. However, if your industry is already really competitive – SEO is the foundation on which you can build all your other marketing activities. Even offline marketing.
SEO is not dead
Not only is SEO not dead – it’s become increasingly more complex. Back in May, my friend Tony Wright wrote a fantastic article in Search Engine Journal about how there is so much bad information about Search Engine Optimization on the web.
Education is the key. Business owners are constantly being duped by unscrupulous salespeople manned with canned reports showing how their websites are performing poorly. In my opinion, this is the #1 reason why SEO gets a bad reputation. Time and time again I’ve seen business owners finally succeed at digital when they take the time to learn just a little bit more – whether it’s attending a networking group, attending a reputable digital marketing conference, or signing up for a more in-depth training class.
Ask lots of questions and seek out the experts who have real-world practice working with clients. If you think you know why SEO is important, you probably don’t, and it may be the most important thing you can learn in the next year to succeed in your business.