In the my latest post on the Search Engine Academy blog, I discussed how to come up with your local and long tail keywords. Next, we need to consider where and how to incorporate these into your website to get the best results from the search engines and reach more potential customers.
First, think about your local customers and the information they’re looking for when they search. Do they want to know who has an office or store or presence in a particular location? Who provides specific services in a geographical area?
If you can lead these searchers directly to the information they’re looking for – the search engines will see that your content is relevant and show it in the search results.
Ideally, you want the link to lead directly to a page which immediately answers the most obvious questions the searcher is seeking for: Where is this business located? Can they definitely provide the service I seek in a particular area? So another tactic is to create pages such as, “Locations” or “Where we are” or “Service Areas” with addresses and maps.
If you have multiple locations or cover many different areas, you should create a page for each neighborhood city, or county. Each page should contain absolutely unique text – such as testimonials or case studies from customers located in that area.
The more pages of content you can create that include local place names relevant to your target audience, the better you will succeed at attracting these people to your business
Quick Tips for Local Search Optimization with Long Tail Keywords
- Your Contact Us page should always include your street address. A map is useful too as it demonstrates that you actually want people to find and visit you. By including written directions, you will be adding even more long tail terms.
- About Us should also include the areas you cover and where your offices are. Link to your Service Areas or Locations page as well.
- Testimonials – they give you the opportunity to include the location of your satisfied customers – another indexing opportunity for the search engines. Introduce each testimonial with related long tail terms to maximize indexing possibilities.
- FAQs can also include areas and place names. Use terms like “Where do we provide services?” or “Where are we based?” for a local search optimization opportunity.
- Are you involved in the community in any way? For example, do you support any local non-profit groups? Create a page talking about these. It will give great exposure to the group – and yet another opportunity to include geo-location information.
- Media coverage – If you have received any local media coverage – be sure and mention it using relevant keyword terms and link to the article/video etc.
- Photos, videos and audio – your website should already include these – but by adding a simple caption or a short piece of text, you can take the opportunity to include relevant locations too.
- Your blog – there are tons of opportunities to add geographic place names to your blog posts – so always be looking for ways to incorporate your city and neighborhood.
- Case studies – “John from Collin County came to us looking for xyz….”
- Make sure your business is listed on Google’s Places for Business, Bing Places and Yelp.
All fired up about local SEO? Make sure you do it right. Join us at the Dallas Search Engine Academy. Attend our SEO Training Classes or call us at 214-550-4310 to schedule a complimentary 20-minute introductory phone meeting.